Build A Thriving Company Using The Secrets Of Great Theater
Meet The Authors
Drawing On Decades Of Coaching Top Entrepreneurs And Creating Groundbreaking Creative Work
Dan Sullivan
The world’s authority on entrepreneurship in action, Dan Sullivan has spent five decades helping ambitious entrepreneurs thrive in both their personal and professional lives. He is the author of bestsellers Who Not How, The Gap And The Gain, 10x Is Easier Than 2x, and The Greater Game, along with more than 50 other publications.
B. Jeffrey Madoff
The founder of Madoff Productions and a producer, director, educator, and bestselling author, Jeffrey Madoff's work has included clients such as Ralph Lauren, Tiffany, and Victoria's Secret. He's also the playwright and lead producer of Personality: The Lloyd Price Musical, which premiered in Chicago in 2023, using the same casting instincts at work on stage as in this book.
Together, Dan and Jeffrey turn entrepreneurial thinking and theatrical direction into a single, practical way to build a company that performs.
